FUNDRAISING
WHERE TO START
Tired of Feeling Like Fundraising is Out of Reach?
If you feel like fundraising is something only “experts” can do, you’re not alone.
Many small not-for-profits don’t have a dedicated fundraiser on staff, and yet fundraising is vital to achieving your mission. The good news? You don’t have to be a professional fundraiser to succeed.
That’s why we created this course: Unlock Philanthropic Support.
While the course is aimed at small organisations without dedicated fundraising staff, it is based on best-practice fundraising principles and can, therefore, be applied to larger organisations as well. However, I believe there is a gap in affordable and accessible content for small organisations, which was the motivation for creating it.
Through practical, interactive sessions, you’ll learn the essentials: how to build donor relationships, craft compelling messages, and approach fundraising with confidence and integrity.
You’ll leave with clear strategies you can put into action straight away, no jargon, no overwhelm, just the skills and confidence to raise more for your cause.
Because your mission is worth it.
It’s Time to Feel Confident About Fundraising
With practical guidance and supportive peer learning, you’ll have a safe space to build skills, ask questions, and grow your confidence to raise funds for your cause.
INTRODUCING...
The Unlock
Philanthropic Support Course
UNLOCK THE SECRETS TO SUCCESSFUL FUNDRAISING.
Learn how to cut through the overwhelm and focus on what truly drives fundraising success. We’ll teach you how to:
Understand why people give: the motivations of individuals, families, and foundations
Build authentic donor relationships: so giving feels natural, not transactional
Align your fundraising approach with your mission: creating a clear path from passion to philanthropic support
It’s time to nurture your organisation’s fundraising capacity like never before.
MODULE #1
Introduction to Donor Campaigns
Why donor campaigns matter for small NFPs. The link between campaigns and sustainable income. Overview of donor segments and pathways to growth
MODULE #1
Introduction to Donor Campaigns
Why donor campaigns matter for small NFPs. The link between campaigns and sustainable income. Overview of donor segments and pathways to growth
MODULE #2
Foundations for Ethical Fundraising
FIA Code of Conduct principles in practice. Building trust with donors and beneficiaries. Ethical storytelling and transparent communication
MODULE #2
Foundations for Ethical Fundraising
FIA Code of Conduct principles in practice. Building trust with donors and beneficiaries. Ethical storytelling and transparent communication
MODULE #3
Donor Segmentation and Engagement
Understanding donor types (general, regular, mid-value, major, legacy). How engagement differs across segments. Sample tools to map donor journeys.
MODULE #3
Donor Segmentation and Engagement
Understanding donor types (general, regular, mid-value, major, legacy). How engagement differs across segments. Sample tools to map donor journeys.
MODULE #4
Campaign Planning Framework
Choosing your campaign focus (grassroots, regular giving, major donors). Setting achievable targets ($50K–$100K). Planning campaign waves and timelines.
MODULE #4
Campaign Planning Framework
Choosing your campaign focus (grassroots, regular giving, major donors). Setting achievable targets ($50K–$100K). Planning campaign waves and timelines.
MODULE #5
Communication Strategies and Tools
Writing and structuring campaign messages. Using examples: letters, social posts, and donor updates. Multi-wave communications: need, solution, impact.
MODULE #5
Communication Strategies and Tools
Writing and structuring campaign messages. Using examples: letters, social posts, and donor updates. Multi-wave communications: need, solution, impact.
MODULE #6
Stewardship and Next Steps
Stewardship matrix and follow-up practices. Measuring outcomes and reporting back to donors. How to build momentum towards future campaigns and fundraising staff capacity.
MODULE #6
Stewardship and Next Steps
Stewardship matrix and follow-up practices. Measuring outcomes and reporting back to donors. How to build momentum towards future campaigns and fundraising staff capacity.
GROUP
COACHING
Ask Fleur monthly group coaching events give you a dedicated space to test ideas, practise new approaches, and stay accountable to your fundraising goals and targets. Each organisation works on its own campaign while benefiting from shared learning and encouragement from peers.
Practical activities and reflection questions will guide you during the sessions, helping you apply the content directly to your context. These sessions are a chance to gain clarity, build confidence, and ensure you’re moving from learning to action.
We can't wait to grow and connect with you!
I'M FLEUR.
You may not have “fundraiser” in your title, but that doesn’t mean you can’t achieve powerful results. Most small not-for-profits are led by passionate CEOs, executives, or board members who wear many hats. Fundraising is simply another skill you can learn and apply with confidence.
Join me, Fleur Allen CFRE, MFIA, on a journey to build the knowledge, clarity, and practical tools you need to launch a successful donor campaign and grow lasting support for your organisation.
Fleur is a knowledgeable, empathetic person who adds value to an organisation with her ability to harness and organise participants ideas and opinions. She certainly assisted us as we searched for ways to invigorate the Karrinyup Swapmart.
Mitch Whalan, Rotary Club of Scarborough
Fleur, thank you for your help it was invaluable. So fabulous to be able to bounce off ideas with someone experienced in grant writing!
Julie Gorman, WA Children's Safety Services
Fleur is a knowledgeable, empathetic person who adds value to an organisation with her ability to harness and organise participants ideas and opinions. She certainly assisted us as we searched for ways to invigorate the Karrinyup Swapmart.
Mitch Whalan, Rotary Club of Scarborough
Fleur, thank you for your help it was invaluable. So fabulous to be able to bounce off ideas with someone experienced in grant writing!
Julie Gorman, WA Children's Safety Services
IS THE COURSE RIGHT FOR YOU?
Have you ever felt like your organisation is always chasing funding? Like, no matter how hard you work, you’re still behind where you think you should be?
If so, then this course is for you.
We’ll help you cut through the noise and focus on what really works: building a simple, sustainable donor campaign. Once you understand how to engage supporters at every level, you’ll have the confidence and tools to nurture those relationships and grow lasting support for your cause.
GET STARTED TODAY!
Everyone’s journey is different. Find the right package for you:
PAYMENT PLAN
$49/m
12 monthly payments
Access to 1 new module every 60 days
Access to 3 x monthly group coaching events
Printable fundraising workbook
Live text support
PAY IN FULL
$497
Save $89
Immediate access to all 6 modules
Access to 3 x monthly group coaching events
Hardcopy fundraising workbook
Live phone + text support
COURSE + COACHING
$997
Best deal!
Immediate access to all 6 modules
6 months Weekly check-in calls + group coaching events
Hardcopy fundraising workbook
6 months Membership in the Success community
Live phone, text, and video support
14-DAY MONEY-BACK GUARANTEE
If you aren’t completely satisfied with your Unlock Philanthropic Support Course, let us know within the first 14 days for a full refund, no questions asked.
Like anything in life, you will get out of this course what you put into it. While we do offer a 14-day money-back guarantee, the results you get are up to you. We can promise that if you commit to the process and put in the work, you will see results.
The insights you learn will definitely be share-worthy, but the activities in each class are tailored for the individuals in that specific group. In order for your friends to get the best results, we recommend they sign up to take the course themselves.
Yes! You will receive a $20 credit good for any of our online courses for each friend you send our way.
We want your experience to be interactive and personal, so we split the group coaching events into small groups of up to 6 participants. This gives you plenty of opportunities to ask questions and interact with one another.
We’re so glad you loved this course. We offer one-to-one coaching to further develop your fundraising and live workshop delivery of this content for teams and groups (min 5 people). Check out the programs page for more information.
