[Episode 72] How to Use SWOT for Goal Setting in 2026
In today's world of oversaturation of information and ideas, you don’t need more ideas; you need a sharper focus.
At Ask Fleur, we work with accomplished business owners and professionals who’ve already built success. What they’re seeking now is clarity: where to say yes, where to refine, and where to let go so growth feels intentional rather than exhausting.
That’s where SWOT becomes powerful, not as a beginner’s exercise, but as a strategic decision-making tool for your next chapter.
If you're new to the SWOT Analysis, it is a business tool that is helpful to review and plan for your business or parts of your operations. Read this blog post first for an introduction: https://www.askfleur.com/blog/the-power-of-swot-analysis-in-strategic-planning
Why SWOT Still Matters in 2026
SWOT isn’t about listing strengths you already know. Used well, it helps you:
-
Identify where to double down (not spread thinner)
-
Spot quiet risks before they slow momentum
-
Align goals with energy, capacity, and life priorities
-
Make strategic decisions with confidence, not urgency
Reframing SWOT for High Performers
Instead of asking “What am I bad at?”, Ask Fleur clients ask themselves:
Strengths
-
Where are results coming easiest right now?
-
Which capabilities position you uniquely for the next phase?
Weaknesses
-
What’s working, but draining disproportionate energy?
-
Where is the bottleneck?
Opportunities
-
What trends, partnerships, or offers align with how you want to work now?
-
Where could simplification unlock growth?
Threats
-
What would stall progress if left unaddressed this year?
-
What dependencies need strengthening?
Turning SWOT Into Clear 2026 Goals
Once your SWOT is complete:
-
Choose 3 strategic priorities
-
Pressure-test each against lifestyle, revenue, and sustainability
-
Translate them into quarterly, monthly and weekly goals, not vague intentions
This is where clarity replaces overwhelm.
Ask Fleur Insight
Strategic growth isn’t about doing more; it’s about doing what matters most, on purpose.
Ready to apply this with clarity and support?
👉 Download the SWOT Planning PDF
👉 Join the Ask Fleur Community Trial: https://www.askfleur.com/success-community
Where strategic thinking meets real-world momentum.
