LinkedIn 101: Build a Profile & Page That Works

A practical, step-by-step course designed to help business owners, BDMs, and not-for-profit leaders set up a profile and page that actually work. It focuses on the fundamentals you need to know, using a free account.

You’ll learn how to:

  • Polish your personal profile and business page so they look credible and professional.

  • Understand where to use keywords and how to position yourself.

  • Add featured content, awards, testimonials, and media mentions.

  • Develop a consistent engagement routine that works for your schedule (not against it).

  • Create a 12-week LinkedIn action plan you can actually stick to.